An advertising partnership with Bon Secours Wellness Arena (BSWA) provides sponsors with a unique opportunity to elevate brand awareness to our 600,000+ annual guests and over 150 corporate clients, as well as setup activations at Arena events.
BSWA sponsorships also provide access to the Arena's many unique amenities to drive business and community impact goals.
With the SEC Women's Tournament (2019-2021), the Women's NCAA Basketball Regionals (2020), and the return of the Men's NCAA Basketball First & Second Rounds (2022)--along with the Arena's traditional dynamic line-up of concerts, comedy, and family programming--there is no better time to align your brand with Bon Secours Wellness Arena.
The opportunities and benefits listed throughout are a starting point for discussion. We look forward to speaking with you directly about your needs and providing creative, tailored solutions:
Entitlement
Available Opportunities: - VIP Entrance and Parking Lot - Sensory Suite Sponsor - Club Seat Section Sponsor
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Digital Signage Package Brand awareness before, during, and after 120+ events annually |
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Outdoor Digital Marquees 23M impressions of your branded advertising (based on DOT traffic count) |
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Concourse Static Permanent display for the length of sponsorship on our concourse |
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Brand Support via Arena Channels
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Promotional Opportunities |
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Video Spots |
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Club Seats |
Sponsors can include club seats in their sponsorship package, waiving the seat fee for each club seat. Club seats provide a great opportunity for client entertainment and/or employee reward programs. |
Suite Access | Two (2) party suites are available for select events and can be built into a sponsorship package. |
VIP Parking | Along with club seats, VIP parking passes are available. |
Use of the facility | A sponsorship can include use of the Arena and its many event spaces for your company's own events - including corporate retreats, board meetings, or fundraising/community events. |
Endearingly known as “The Well,” Bon Secours Wellness Arena (“BSWA”) , continues to deliver a diverse, high-profile roster of live entertainment. Over the last few years, annual attendance and the number of events have continued to increase:
Year | Attendance | # of Events |
2015-2016 | 617,000 | 122 |
2016-2017 | 666,000 | 124 |
2017-2018 | 607,000 | 127 |
Looking forward to 2018-2019, the schedule of events and opportunities for further community engagement will continue to drive visitors from the Upstate and neighboring areas into the Arena and the larger Greenville community.
Key Arena initiatives for the upcoming year include:
During a typical year, The Well averages 24 concerts, spanning across all music genres and a variety of artists.
The list below highlights recent artists that have played (or will play) the Bon Secours Wellness Arena:
CENTER FOR SPORTS
The Well is the home to the ECHL’s Greenville Swamp Rabbits and is the premier venue for high profile sporting events. Sports programming at Bon Secours Wellness Arena will continue to be a leading contributor to the venue’s annual event calendar and to its overall attendance numbers. Sporting events at The Well include:
MEMORABLE EVENTS
Annual favorites form the foundation of strong arena programming and contribute greatly to the quality of life in the Upstate. The Well hosts a full calendar of family events including:
Community Events
The Arena places tremendous value in hosting community events, alongside major concerts, sporting events and family shows. Over the past two years, the Arena has donated event space for over 100 meetings, fundraisers, and other events to the Upstate's non-profit community. Events include:
Community Impact
The Arena positively impacts our community in a variety of ways, including improved quality of life, economic impact, and philanthropic outreach. Highlights of our impact on the community are below: