Sponsorship at Bon Secours Wellness Arena

Sponsorship Overview

A strategic partnership between your company and the Bon Secours Wellness Arena is an incredible opportunity to elevate awareness of your brand by positioning you front-and-center among our 600,000+ annual guests.

Sponsorship will also provide your company access to the Arena's many unique amenities to drive your business and community impact goals.

With the SEC Women's Tournament (2019-2021), the Women's NCAA Basketball Regionals (2020), and the return of the Men's NCAA Basketball First & Second Rounds (2022)--along with the Arena's traditional dynamic line-up of concerts, comedy, and family programming--there is no better time to align your brand with Bon Secours Wellness Arena.










Sponsorship Opportunities

The opportunities and benefits listed throughout are a starting point for discussion.  We look forward to speaking with you directly about your needs and providing creative, tailored solutions:

Digital Signage Package

Brand awareness before, during, and after 120+ events annually

  • Concourse Digitals (40+ displays)
  • Arena Bowl Digitals

Outdoor Digital Marquees 

23M impressions of your branded advertising (based on DOT traffic count)

  • Includes all assets listed above
  • Your advertising on our East North St./I-385 and Church St. outdoor marquees

Concourse Static 

Permanent display for the length of sponsorship on our concourse

  • Includes all assets listed above
  • Non-digital branding within the concourse

Entitlement - as available 

Opportunity to brand a major platform for the length of sponsorship.

  •  Includes all assets listed above
  • Branding on a distinct Arena feature (think entrance or box office)

Additional Sponsorship Benefits 

Brand Support via Arena Channels



  • Web - 2,000,000 annual page views
  • E-blast - 260,000+ subscribers
  • Facebook - 47,000+ followers; Twitter - 7,500 followers; Instagram - 6,000 followers
Promotional Opportunities
  • Giveaways - Include your company's gift cards, coupons, or experience giveaways as part of our ticket promotions
  • Sponsor Table in the Arena during events
  • Register-to-win - sponsors with club seats as part of their package can use their tickets for this type of promotion.
  • Banner Ads on Arena E-blasts
Video Spots
  • Sponsorship can include a 30 second commercial spot when the center-hung scoreboard is in use.


Hospitality Benefits 

Club Seats

Sponsors can include club seats in their sponsorship package, waiving the seat fee for each club seat. 

Club seats provide a great opportunity for client entertainment and/or employee reward programs. 

Suite Access Two (2) party suites are available for select events and can be built into a sponsorship package.
VIP Parking  Along with club seats, VIP parking passes are available.
Access to Stella Lounge The Stella Lounge is open to our sponsors and premium seat holders, offering a full service bar for entertaining in a more intimate atmosphere.
Use of the facility  A sponsorship can include use of the Arena and its many event spaces for your company's own events - including corporate retreats, board meetings, or fundraising/community events.


Venue Overview

Endearingly known  as “The Well,”  Bon Secours Wellness Arena (“BSWA”) , continues to deliver a diverse, high-profile roster of live entertainment.  Over the last few years, annual attendance and the number of events have continued to increase:


Year Attendance # of Events
2015-2016 617,000 122
2016-2017 666,000 124
2017-2018 (to date) 600,000 127


Looking forward to 2018-2019, the schedule of events and opportunities for further community engagement will continue to drive visitors from the Upstate and neighboring areas into the Arena and the larger Greenville community.


Arena Initiatives

Key Arena initiatives for the upcoming year include:

  • Increase the number of commercial events and annual attendance by offering diverse live- entertainment programming.
  • Continue to build upon our connection to the community, elevate community outreach programs, and continue offering access to the Arena for non-profit organizations and their respective clients.
  • Capital investment of $750,000- $1,000,000  with a focus on customer experience, safety & security, and energy efficiencies.



During a typical year, The Well averages 24 concerts, spanning across all music genres and a variety of artists.

The list below highlights recent artists that have played (or will play) the Bon Secours Wellness Arena:

  • Country:  Garth Brooks, Miranda Lambert, Jason Aldean, Luke Bryan, Tim McGraw & Faith Hill,  Eric Church, Brantley GilbertBlake Shelton, Little Big Town, Sugarland     
  • Rock: Pearl Jam, Elton John, Journey, The Eagles, Blink 182, Five Finger Death Punch, Rob Zombie, Alice Cooper , REO Speedwagon, Styx, Don Felder, James Taylor,  NeedtobreatheBob Seger  
  • R&B: Frankie Beverly & Maze, Charlie Wilson, R. Kelly, Greenville Blues Festival, Xscap3
  • Comedy: Amy Schumer, Impractical Jokers, Comedy Get Down, Jeff Foxworthy, Jeff Dunham, Ron White, Mike Epps, Katt Williams, Kevin Hart
  • Christian:  Chris Tomlin,  Hillsong United, Toby Mac, Casting Crowns, Winter Jam, Outcry, Gaither Vocal Band Reunion, Mercy Me

Sporting Events


The Well is the home to the ECHL’s Greenville Swamp Rabbits and is the premier venue for high profile sporting events.  Sports programming at Bon Secours Wellness Arena will continue to be a leading contributor to the venue’s annual event calendar and to its overall attendance numbers. Sporting events at The Well include:

  • Greenville Swamp Rabbits (36 home games)
  • 2017 Women’s SEC Conference Basketball Tournament
  • 2019, 2020, 2021 Women's SEC Basketball Championships
  • 2017 & 2022 Men’s NCAA Basketball First & Second Rounds
  • 2020 NCAA Women’s Basketball Regionals
  • SCHSL Upper State Basketball Championships
  • NBA Exhibition Games
  • Professional Bull Riding Velocity Tour

Family Entertainment


Annual favorites form the foundation of strong arena programming and contribute greatly to the quality of life in the Upstate.  The Well hosts a full calendar of family events including:

  • Dancing with the Stars
  • Harlem Globetrotters
  • Monster Jam
  • WWE Raw
  • Disney on Ice
  • Sesame Street
  • Marvel Universe 
  • Paw Patrol 
  • Cirque du Soliel (8/2018)


Community Events

Community Events

The Arena places tremendous value in hosting community events, alongside major concerts, sporting events and family shows. Over the past two years, the Arena has donated event space for over 100 meetings, fundraisers, and other events to the Upstate's non-profit community.  Events include:

  • Project Search Graduation
  • Greenville Police Department Gang Task Force Dodgeball Tournament
  • Greenville Can's Annual Meeting
  • Habitat for Humanity CEO Build Breakfast and Recognition Ceremony
  • Thrive Upstate Vine & Stein Fundraiser
  • Toys for Tots 28 Hour Broadcast
  • United Way School Tools
  • Well Walkers (bi-weekly wellness program in partnership with Bon Secours St. Francis)
  • Greenville Area Parkinsons Society monthly meetings


Community Impact

Community Impact

The Arena positively impacts our community in a variety of ways, including improved quality of life, economic impact, and philanthropic outreach. Highlights of our impact on the community are below:

  • Over 20,000 hotel room nights per year from guests and touring groups
  • $56MM gross economic output, prior to economic impact of major sporting events
  • Approximately 500 full-time equivalent jobs created from Arena operations
  • Over $11,000 in ticket donations to non-profit organizations annually
  • $65,000 in donated space per year to local non-profit organizations